The Advance-Titan decided not to run the 12-page insert from the Human Life Alliance. The advertisement, called iCare, contains information about abortion, its side effects, contraception, the development of a pre-born child and adoption.
Virginia Zignego, a spokeswoman for Pro-Life Wisconsin, says the newspaper's decision to reject the advertisement demonstrates its bias and amounts to censorship.
The newspaper's faculty adviser, Vince Filak, says the paper's decision was fully discussed. He calls it the perfect Catch-22 because accepting the ad would have upset people too.
Zignego says UW campuses in Whitewater, Eau Claire, La Crosse and River Falls have run the insert or agreed to run it.